Today's brand highlight will be Luview Cosmetics, a Korean based brand founded in 2010. Their image combines both a modern and active approach, which is able to attract women from their twenties to their thirties. The meaning behind their name reflects two of the ideas that this brand lives by: LU+VIEW equals Luminous View, through the use of the oriental colors (ingredients). Their product's formulas are carefully chosen out of natural ingredients, seeking the beauty and health of the skin. The Oriental Secret is indeed the formula behind their products. They extract their colors from natural minerals all over Asia: amethyst, pearls, crystal, coral, and jade are some of the minerals used. The use of these ingredients helps to detoxify the skin. On the other hand, the use of botanical tea extracts helps the skin to rejuvenate: calendula, aloe, ginseng, and safflower are some of the extracts used. This brand’s image and marketing power are two aspects that eventually got my attention as well, since this brand has indeed an intelligent and active presence in the cosmetic’s market.
I've always been quite curious about Asian cosmetics brands, and I’ve always wanted so try some of these products. However, it’s almost impossible to find these types of brands in Europe. Korean products are already a growing market here in Portugal: there are already a lot of faithfull fans. However, the only way of buying these products is through online stores.
I was lucky enough to win a giveaway sponsored by Luview Cosmetics, and as part of the prize, I was able to pick two of their products (a face primer and a BB cream). I have incorporated both of these products in my make up routine for almost a month now. I will leave all of my considerations about these two products for their respective reviews, which I’ll be writing really soon. Nevertheless, I would like to say that I’m actually thinking of exchanging the Make Up For Ever Mat Velvet + foundation that used to be part of my routine, for the Luview Crystal Cover BB cream. Not only the quality is absolutely superb, in the sense that I even saw some improvements on my skin, but also their image is quite elegant and ladylike. For all of you Korean’s cosmetics lovers out there, this is indeed a growing brand worth checking out.